Bollywood star Suniel Shetty has been appointed as the ‘Brand Ambassador’ for World Series Hockey, the Rs 10-crore prize money hockey tournament, starting from February 29, 2012. The popular Bollywood action hero is a passionate sports-buff will do extensive promotions for the most-awaited landmark hockey championship.
Shetty said it was a great opportunity to be part of this path-breaking event which could change the course of Indian sports. The ace actor said, “World Series Hockey is an idea whose time has come. Hockey is the only sport that has brought glory to India on numerous occasions at the Olympics, and the time has come for us to recognize and support the sport through a world-class league featuring all the global champions.”
Further, Shetty added, “As a passionate hockey fan, it doesn’t get better than becoming the brand ambassador and spreading awareness about the biggest hockey tournament in the world. WSH is truly a whole new ball game and I’m delighted to be a part of it.”
On the occasion of this proud association, Yannick Colaco, COO Nimbus Sport, said, “We are thrilled to have Anna (Suniel Shetty) as the WSH Brand Ambassador. He is one of the few actor-celebrities committed to promoting sports and his fondness for hockey in particular is well known. We look forward to a win-win partnership and will launch an aggressive 360-degree consumer marketing campaign shortly.”
Bollywood joins the World Series Hockey, with Bangalore Franchise being acquired by Zentrum Group mentored by action hero Suniel Shetty. The franchise is named as “Karnataka Lions“. It has been acquired by Sporting Ace, which is a part of the Zentrum Group, which is a global player in the field of energy, chemicals, education, sports, information technology, consulting, media and outsourcing and works with corporate houses, governments, and institutions.
Sunil Shetty said, “I am proud to spearhead the Karnataka Lions in World Series Hockey. I have been the brand ambassador for Indian Hockey and felt it was about time I took a more active role in creating a global platform for our hockey players to excel.”
Sporting Ace MD Sagar Pol Chowdhury said, “The Bangalore franchise will be much more than just a profitable venture for us. We are committed to invest in sports and the newly formed entity Sporting Ace will look at promoting multiple sports and help build necessary infrastructure. WSH is the first and most important step in that direction. I am delighted to have Suniel Shetty as the Chief Mentor and his passion for sports is a perfect fit with the vision of our organisation”
Nimbus Sport COO Yannick Colaco said, “We are indeed proud to welcome Suniel Shetty and Sporting Ace to the WSH family. It is heartening to see the passion for Hockey they bring to the table and I am confident this will translate into an extremely large and loyal fan base for the Karnataka Lions”.