Bollywood Brigade joins Bridgestone World Series Hockey

Bridgestone, the world’s largest tyre company, has come on board as the ‘Title Sponsor’ of World Series Hockey (WSH), the biggest-ever hockey league in the world. And Bollywood star Saif Ali Khan became the latest celebrity fan of Bridgestone World Series Hockey as he unveiled the dazzling trophy at a glittering function held today in Mumbai.

The versatile actor spoke passionately about hockey being a family heirloom, starting with his grandfather, the Senior Nawab of Patuadi, Iftikar Ali Khan Patuadi who played for India. Saif confirmed his participation at the opening ceremony of the Bridgestone WSH in Chandigarh on February 29.

Viren Rasquinha, Prabhjot Singh, Arjun Halappa, Adrian D'souza, Rajpal and Saif Ali Khan Unveiling the Bridgestone WSH Trophy

Viren Rasquinha, Prabhjot Singh, Arjun Halappa, Adrian D'souza, Rajpal and Saif Ali Khan Unveiling the Bridgestone WSH Trophy

 Bollywood has come out in full support of the inaugural path breaking Bridgestone WSH. Action star and sports enthusiast Suniel Shetty is the ‘Brand Ambassador’ for the league. ‘Anna’ (Suniel Shetty) said, “The Bridgestone WSH is an idea whose time has come. I’m proud to be supporting our national game and I’m sure the Bridgestone WSH will help hockey regain its pride.”

Bridgestone World Series Hockey will be a star studded event and many more celebrities will be a part of this league.

H. Tanigawa, Managing Director, Bridgestone India Pvt. Ltd, said, “We are thrilled with our association with World Series Hockey. This is a revolutionary concept and we want to be a catalyst in promoting India’s national game amongst millions of passionate fans.” He further added, “Bridgestone has been actively associated with various marquee sporting events and joining hands with World Series Hockey is a natural extension of our marketing philosophy. We look forward to a long term win-win association”

Nimbus Sport COO Yannick Colaco said, “We are delighted to welcome Bridgestone as the title sponsor for the inaugural World Series Hockey. The Bridgestone World Series Hockey is all set to wow the hockey enthusiasts around the world with unmatched skill and excitement. It is indeed a landmark moment to have a reputed international brand like Bridgestone begin its association with Hockey through WSH.”

Suniel Shetty is the Brand Ambassador for WSH

Bollywood star Suniel Shetty has been appointed as the ‘Brand Ambassador’ for World Series Hockey, the Rs 10-crore prize money hockey tournament, starting from February 29, 2012. The popular Bollywood action hero is a passionate sports-buff will do extensive promotions for the most-awaited landmark hockey championship.  

suniel shetty

Suniel Shetty

Shetty said it was a great opportunity to be part of this path-breaking event which could change the course of Indian sports. The ace actor said, “World Series Hockey is an idea whose time has come. Hockey is the only sport that has brought glory to India on numerous occasions at the Olympics, and the time has come for us to recognize and support the sport through a world-class league featuring all the global champions.”

Further, Shetty added, “As a passionate hockey fan, it doesn’t get better than becoming the brand ambassador and spreading awareness about the biggest hockey tournament in the world. WSH is truly a whole new ball game and I’m delighted to be a part of it.”

On the occasion of this proud association, Yannick Colaco, COO Nimbus Sport, said, “We are thrilled to have Anna (Suniel Shetty) as the WSH Brand Ambassador. He is one of the few actor-celebrities committed to promoting sports and his fondness for hockey in particular is well known. We look forward to a win-win partnership and will launch an aggressive 360-degree consumer marketing campaign shortly.”