- Impressive global television coverage includes SKY Sports, ABC and TEN Sports
- CCTV (China) and TVE (Spain) ensures coverage to over 80 countries, 300 million viewers
- Sponsor activation, YouTube streaming, media interest further highlight event hype
With final broadcasting deals now locked up, this year’s Rabobank Hockey World Cup 2014 (Country-wise telecast detail and full schedule) will be a hard event to avoid. In less than two weeks, 31 May to 15 June, the best men’s and women’s teams will take to The Hague to battle for glory and the right to claim the 13th Hockey World Cup title. With 76 matches, 24 teams and 15 countries represented, this climax event of the world hockey calendar will feature extensive global television coverage, high activation from global partners, record YouTube viewership and social media fan engagement, while an impressive international media attendance is expected.
One company ready to set the bar for televised coverage is Sky Sports, who will provide United Kingdom and Irish viewers with the latest innovation and analysis tools with the use of the SkyPad. Continue reading →