Revisiting World Series Hockey 2012, While Waiting for WSH-2

Exactly a year ago, 1st edition of World Series Hockey was concluded with Sher-e-Punjab emerging as champions. Sher-e-Punjab had outclassed (5-2) Pune Strykers to win the 1st title of WSH.

World Series Hockey Logo

Eight franchise based teams Bhopal Badshahs, Chandigarh Comets, Chennai Cheetahs, Delhi Wizards, Karnataka Lions, Mumbai Marines, Pune Strykers and Sher-e-Punjab participated in the 1st edition of WSH organized by Nimbus Sports in association with Indian Hockey Federation (IHF). 160 Indian players and 48 players from abroad (0.3 ratio of International players with respect to Indian players) played in the 2012 edition of the month long event.

Apart from a total of Rs. 10,00,00,000/- prize money, WSH invested a few Crores of Rupees in improving the infrastructure at host venues such as installation/upgradation of lights, laying/repairing of turf, installation of world class goalposts, etc. The WSH also worked with stadium authorities through out 8 venues (Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune) to repair/upgrade and create facilities such as change rooms for the players, rest-rooms for spectators, etc. which are critical facilities but ignored often by the organizers and hosts. Continue reading →

World Series Hockey 2 Rescheduled

Bangalore, 16 November, 2012: World Series Hockey (WSH) and Indian Hockey Federation (IHF) have decided to reschedule the second edition of World Series Hockey, India’s first multi city franchise-based hockey tournament.

World Series Hockey LogoWSH 1 was a resounding success on-air, on-ground and online. With an average TV weekly reach of 8.9 million, the league was three times bigger than the nearest non-cricket competitor in the same period, English Premier League (2.75 million) (Source: TAM, CS 4+)

There were packed stadiums with 350, 000 + walk-ins, 10,000 articles in key national and regional newspapers generating media value in excess of 100 crores, and 10 million impressions across WSH digital properties with live streaming on YouTube, a global first for hockey.

The decision to reschedule the dates of hockey’s biggest annual event was taken after a request made by the Indian Hockey Federation (IHF) to the organizers of the Event. The IHF has been in discussions with players, participating coaches and match officials, all of whom have reiterated their commitment to play in World Series Hockey.

There are two significant matters which could potentially properly define and cement the status of the IHF as the sole and exclusive governing body for hockey in India: Continue reading →

World Series Hockey Season 2: Bigger and Better with 1 match a day

World Series Hockey is back for its second edition, bigger and better!

TWorld Series Hockey Logohe largest hockey league in the world will start with a double header on Saturday, 15 December and will run till the finals on Sunday, 20 January.

The tournament will now have 45 matches played over 5 weeks, as opposed to 59 matches over the same period in the first edition. There will be one match a day on weekdays and two matches a day on the weekends. The weekday match begins at 8 pm and the two weekend matches start at 6 pm and 8 pm respectively.

This spread ensures that players get adequate rest between games and top-notch hockey is guaranteed from start to finish.

The number of teams in the competition now stands at seven, with Chandigarh Comets and Sher-e-Punjab united into one Punjab team. This will ensure undivided support for the team, with matches played across multiple venues in Punjab.  Continue reading →

WSH Ratings- A phenemonal growth story: 10.43 Million Tune-ins in 4th Week

Triple the tune-ins  of EPL; 65% growth since launch week

The weekly tune-ins of the fourth week of Bridgestone World Series Hockey has reached the mark of 10 Million viewers, which has grown by 65% since the launch (6.31 Million).

Bridgestone World Series Hockey Weekly Tune-ins (Source - TAM, CS 4+)

Bridgestone World Series Hockey Weekly Tune-ins (Source - TAM, CS 4+)

The cumulative reach for the league is an overwhelming 25 Million viewers and is set to increase significantly as league approaches towards the end, with most of the matches continue to be high scoring and thrilling as race for ‘Semi-Final Spots’ is intense.

Nimbus Sport COO Yannick Colaco said, “It is indeed heartening to see such strong week on week growth for WSH. This week’s ratings are very significant as inspite being head on with Asia Cup; the viewership has increased by 25%. Similarly the weekly reach has continued to grow clearly demonstrating increased interest from the viewers. There is no doubt the WSH has booked a plce in consumer’s mindspace as the second biggest sports league in India after IPL” Continue reading →

World Series Hockey to stream matches live on YouTube

bridgestone world series hockey wsh logo

Mumbai, March 27, 2012: Bridgestone World Series Hockey today announced its partnership with YouTube to live stream all the matches online to the global audience. The deal will further add to the strong momentum the series has seen so far. With the action heating up, hockey fans across the globe will be able to catch all the action from the league matches and the semis and final match slated for 1st and 2nd April on its dedicated channel on YouTube (www.youtube.com/wsh)

The move will give Bridgestone World Series Hockey access to global markets and fans will be also be able to access match highlights of the entire tournament.


Bridgestone World Series Hockey Highlights

Yannick Colaco, COO, Nimbus Sport, said, “The historic inaugural edition of Bridgestone World Series Hockey already has many firsts to its credit and this partnership with YouTube has taken the league to all the global fans. The response on the online space is extremely overwhelming and we’re excited to take this fantastic tournament to hockey fans across the globe.” Continue reading →

Now, World Series Hockey starts on 29th Feb

Pushing the World Series Hockey to the month of March (inauguration on 29th Feb and Final on 1st April) definitely strengthen the intentions of the league i.e. to revive Indian Hockey, by taking care of the players, the main stakeholders of the game. That has helped a lot of players, but for some, those who were looking upto WSH to show their talent before all important Olympic qualifiers and London, its a big blow. Now, its WSH’s added responsibility to do much more better than the expected in terms of developing the interest in public in every nook & corner of India. May be, they can start a campaign through out the India involving stars like Dhanraj Pillay and whoever is available; and go to remote areas, towns and cities which do not have hockey culture; show them the skills (live/recorded), India’s domination on world hockey and educate them about hockey to get bigger and broader fan base, apart from the ones which click like on the each and every post of World Series Hockey Facebook fan page.

Adrian Dsouza, Brent Livermore, Viren Rasquinha

Adrian Dsouza, Brent Livermore, Viren Rasquinha

WSH and IHF announce new dates for World Series Hockey
Tournament to begin after Olympic qualifiers in February (Press Release)

WSH and IHF have announced new dates for the inaugural edition of World Series Hockey, the landmark hockey event, which will now start in February. The extravagant opening ceremony and inaugural match of WSH will be held on the 29th of February and the Final of the Event will be held on the 1st of April. Continue reading →