Hero to be the title sponsor of all FIH events in India for the next four years
In a move that will certainly give a big boost to the game of hockey in India, the Federation of International Hockey (FIH) and two-wheeler major Hero MotoCorp Ltd, today announced a first-of-its-kind partnership which will be spread over the next four years.
Hero MotoCorp – the world’s largest two-wheeler manufacturer – has for long had a steadfast commitment towards promoting India’s national sport, hockey, and today’s announcement takes that commitment to a still higher benchmark. The company has also been one of the largest corporate promoters of sports in India with strong associations with cricket, golf and football. Continue reading →