DD, AIR, ESPN to Broadcast Olympics in India

Apart from Indian state-run broadcaster Doordarshan (DD) and All India Radio (AIR), ESPN Star Sports (the other rights holder for India) will telecast London Olympics on ESPN, Star Sports and ESPN HD channels. DD, AIR and ESPN Star Sports will be focusing on India in Olympics, specially Hockey.

ESPN Star SportsAccording to sources, ESPN will be more specific to India. ESPN Star Sports will present a customized telecast focusing on India. Being specific to India, ESPN telecasts will feature¬† Indian athletes, and Hockey, Shooting, Boxing, Wrestling, Tennis and football, which popular sports in India. Gymnastics, Equestrian and Volleyball will be on Star Sports’ Radar, while ESPN HD will be a blend of both the channels. Continue reading →