Bangalore, 16 November, 2012: World Series Hockey (WSH) and Indian Hockey Federation (IHF) have decided to reschedule the second edition of World Series Hockey, India’s first multi city franchise-based hockey tournament.
WSH 1 was a resounding success on-air, on-ground and online. With an average TV weekly reach of 8.9 million, the league was three times bigger than the nearest non-cricket competitor in the same period, English Premier League (2.75 million) (Source: TAM, CS 4+)
There were packed stadiums with 350, 000 + walk-ins, 10,000 articles in key national and regional newspapers generating media value in excess of 100 crores, and 10 million impressions across WSH digital properties with live streaming on YouTube, a global first for hockey.
The decision to reschedule the dates of hockey’s biggest annual event was taken after a request made by the Indian Hockey Federation (IHF) to the organizers of the Event. The IHF has been in discussions with players, participating coaches and match officials, all of whom have reiterated their commitment to play in World Series Hockey.
There are two significant matters which could potentially properly define and cement the status of the IHF as the sole and exclusive governing body for hockey in India: Continue reading →