• Rabobank Hockey World Cup to be broadcast on TV to over 80 countries
• Digital streaming to hit 192 countries via YouTube
• Fan experience enhanced by social media, mobile app and latest technology
The International Hockey Federation target to 368 million viewers via television and digital rech including live streaming on YouTube for the upcoming Rabobank Hockey World Cup, 31 May – 16 June in The Hague. While 1.25 million views are projected for the live YouTube streaming. The Hockey World Cup broadcast experience will be complemented with fan-engagement opportunities via FIH social media channels, while the HD coverage and analysis will be enhanced thanks to Spidercam and ball tracking technology.
Rabobank Hockey World Cup 2014 | Broadcasting Reach
All Australia games and finals live, plus prime time daily highlights will be available to all households across the country on ABC.
BELGIUM Telenet / VRT, BeTV / RTBF
Belgium games and finals live on VRT and Telenet in Flemish and on BeTV and RTBF in French
ENGLAND, IRELANDSky Sports
England games and finals live on Sky, UK’s premium sports channel.
GERMANY, CENTRAL EUROPE SPORT1
German games and finals live or tape delay covering Germany, Switzerland, Luxembourg, Liechtenstein, Austria
Two live games per day including the Dutch matches on NOS, the Dutch state broadcaster, available to all households
HOLLAND Omroep West
All other World Cup games live on this cable channel, covering 80% of Holland
INDIA, PAKISTAN, BANGLADESH, SRI LANKA Ten Sports
India games live in primetime and all 38 men’s games live on one of Asia’s largest sports networks
MALAYSIA, SINGAPORE ASTRO
46 games live on #1 sports network in Malaysia
NEW ZEALAND Sky Sports
New Zealand games live, semi and finals live, New Zealand’s premium sports channel.
SOUTH AMERICA ESPN Sur
Argentina games live and others games, finals Cable channel, covers Argentina, Chile, Paraguay, Uruguay, Peru, Columbia, Ecuador, Brazil
SOUTH AFRICA & AFRICA Supersport
All 76 games live on Supersport, Africa’s sports channel covering over 53 countries in Sub Saharan Africa.
92 million households in USA
With 15 nations being represented amongst the 24 men’s and women’s teams, the event will be broadcast in all five continents with the match scheduled optimised for television audiences.
Sky Sports, the United Kingdom’s premium sports channel are set to broadcast all of England’s matches, while Ten Sports will showcase 38 men’s games live throughout India, Pakistan, Bangladesh and Sri Lanka. Astro, the number one sports network in Malaysia, will broadcast 46 games live, while ESPN3 will hit 92 million households in the USA. Supersport is planning broadcast of all 76 games in South Africa and across sub Saharan Africa, while Netherlands, South America, New Zealand, Australia and central Europe will have live coverage of their nation’s matches for their fans to stay connected. Negotiations are still ongoing for broadcast in additional territories.
The FIH understands the growing use of second screens and will be complementing TV broadcast with the digital reach of an expected 1.25 million views for the YouTube live streaming, on-demand replays, post-game match highlights, fun player features and goals of the day. As one of the top-5 international sport federations on Facebook, YouTube and Twitter, the FIH will also ensure a full fan experience for the social audience, primarily the 500,000 fans on Facebook. In addition, the official Hockey World Cup mobile app will keep every fan around the world up to date on tournament updates and social media contests.
To further enhance the production of the Hockey World Cup ball tracking technology will be used to measure the speed of the ball. Spidercams will be used for the first time in hockey to showcase and provide analysis of the game in a fresh and exciting way.