Triple the tune-ins of EPL; 65% growth since launch week
The weekly tune-ins of the fourth week of Bridgestone World Series Hockey has reached the mark of 10 Million viewers, which has grown by 65% since the launch (6.31 Million).
The cumulative reach for the league is an overwhelming 25 Million viewers and is set to increase significantly as league approaches towards the end, with most of the matches continue to be high scoring and thrilling as race for ‘Semi-Final Spots’ is intense.
Nimbus Sport COO Yannick Colaco said, “It is indeed heartening to see such strong week on week growth for WSH. This week’s ratings are very significant as inspite being head on with Asia Cup; the viewership has increased by 25%. Similarly the weekly reach has continued to grow clearly demonstrating increased interest from the viewers. There is no doubt the WSH has booked a plce in consumer’s mindspace as the second biggest sports league in India after IPL”
|Event||Average Weekly Reach (Mn)||WSH Multiple|
Source – TAM, CS 4+