Mumbai, March 9, 2012: The weekly tune-ins in the very first week of the inaugural Bridgestone World Series Hockey is 6.3 million, almost 2.5 times the weekly tune-ins for EPL – the world’s most followed sports league. Like any new sporting property, the ratings will continue to grow in subsequent weeks and the projected cumulative reach for the entire tournament of 59 matches is expected to be around 50 million. The opening week numbers clearly makes WSH the second most watched sports league in India after IPL.
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The viewership ratings of the first few games are on par with EPL and 33% higher than F1. Infact, the average ratings for the 9 PM game are 25% higher than EPL. The viewership data also proves that hockey is the only sport after cricket that has pan national following and best services the need gap of a strong second sport in India. The ratings of WSH are a whopping 300% more than I League, the domestic football league in India.
Nimbus Sport COO Yannick Colaco said, “We have been successful in creating a strong sporting property that is ‘in India, for India’. The very first week ratings have been encouraging and is a clear testimony that hockey is the only sport after cricket that can deliver pan national viewership. The awareness and buzz around WSH is unprecedented across all touch points including social media. The response from the commercial eco-system has been overwhelming with brands like Bridgestone, Vodafone, Seagram’s Imperial Blue, Coke, etc on board.”